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SEC Filings

10-K
RLJ LODGING TRUST filed this Form 10-K on 03/01/2019
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Brand Affiliations

Our hotel properties operate under strong, premium brands, with approximately 97% of our hotel properties operating under existing relationships with Marriott, Hilton, Hyatt or Wyndham. The following table sets forth the brand affiliations of our hotel properties as of December 31, 2018:
Brand Affiliations
 
Number of hotels
 
Percentage of total hotels
 
Number of rooms
 
Percentage of total rooms
Marriott
 
 
 
 
 
 
 
 
Residence Inn
 
29

 
19.2
%
 
3,376

 
11.7
%
Courtyard
 
24

 
15.9
%
 
4,038

 
14.0
%
SpringHill Suites
 
8

 
5.3
%
 
1,040

 
3.6
%
Fairfield Inn & Suites
 
7

 
4.6
%
 
819

 
2.9
%
Marriott
 
6

 
4.0
%
 
1,945

 
6.8
%
Renaissance
 
3

 
2.0
%
 
782

 
2.7
%
Subtotal
 
77

 
51.0
%
 
12,000

 
41.7
%
Hilton
 
 
 
 
 
 
 
 
Embassy Suites
 
22

 
14.6
%
 
6,040

 
21.0
%
Hilton Garden Inn
 
8

 
5.3
%
 
1,545

 
5.4
%
Hampton Inn/Hampton Inn & Suites
 
7

 
4.6
%
 
945

 
3.3
%
DoubleTree
 
4

 
2.6
%
 
1,397

 
4.9
%
Homewood Suites
 
2

 
1.3
%
 
345

 
1.2
%
Hilton
 
2

 
1.3
%
 
616

 
2.1
%
Subtotal
 
45

 
29.7
%
 
10,888

 
37.9
%
Hyatt
 
 
 
 
 
 
 
 
Hyatt House
 
11

 
7.3
%
 
1,762

 
6.1
%
Hyatt Place
 
3

 
2.0
%
 
466

 
1.6
%
Hyatt Centric
 
2

 
1.3
%
 
266

 
0.9
%
Subtotal
 
16

 
10.6
%
 
2,494

 
8.6
%
Wyndham
 
 
 
 
 
 
 
 
Wyndham
 
8

 
5.3
%
 
2,528

 
8.8
%
Subtotal
 
8

 
5.3
%
 
2,528

 
8.8
%
Other Brand Affiliation
 
5

 
3.4
%
 
858

 
3.0
%
Total
 
151

 
100.0
%
 
28,768

 
100.0
%

Asset Management

We have a dedicated team of asset management professionals that proactively work with our third-party management companies to maximize profitability at each of our hotels. Our asset management team monitors the performance of our hotels on a daily basis and holds frequent ownership meetings with corporate operations executives and key personnel at the hotels. Our asset management team works closely with our third-party management companies on key aspects of each hotel's operation, including, among others, revenue management, market positioning, cost structure, capital and operational budgeting, as well as the identification and evaluation of return on investment initiatives and overall business strategy. In addition, we retain approval rights on key staffing positions at many of our hotels, such as the hotel's general manager and director of sales. We believe that our strong asset management process helps to ensure that each hotel is being operated to our and our franchisors' standards, that our hotel properties are being adequately maintained in order to preserve the value of the asset and to ensure the safety of our customers, and that our management companies are maximizing revenues, profits and operating margins.


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